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Fortaleza Rent A Car Companies
Comparing Hertz and Localiza

Comparing Hertz and Localiza, 2 of the major Fortaleza Rent A Car Companies. I was surprised at the differences in rates and insurance coverage.

LOCALIZA: Daily Rate (insurance not included)

Class A Car/ 2 door no air, radio / R$ 29 plus 46 per km or R$89 per day (unlimited mileage). R$ 75 per day for (7 days or more).

Class C Car / 4 door power steering, cd player/ R$ 56 +.69 per km or R$ 124 per day (unlimited mileage). R$ 105 per day for ( 7 days or more).


HERTZ: Daily Rate (insurance not included)

Class A Car/ 2 door, no air cond., radio / R$ 49 Weekend & R$ 59 Weekday per day (unlimited mileage).

Class C Car/ 2 door, air cond., no power steering, radio cd player/ R$ 65 Weekday per day (unlimited mileage)

Class C4 Car / 4 door air, power steering,radio cd player/ R$79 per day weekend/ Weekday (unlimited mileage).


fortaleza rent a car 02Localiza Insurance Options:


Rented Car Protection (Collision
and Damage Waiver): coverage
against theft, robbery, fire and
collision, or other damage to the
car or accessories. Regardless
of fault, the client is subject to
the specified deductible R$ 2000.

Extended Protection (Third-Party
Liability): coverage for personal
injuries and / or material damage
caused to third parties with
mandatory deductible R$ 1000.

Protection to Additional Authorized Drivers: by choosing protection to additional authorized drivers, all coverages contracted will be extensive to drivers previously authorized in the rental contract.

In case of any accident, and in order to claim the protections contracted, a police report must be provided as well as the occurrence report form that must be filled out at any Localiza’s location.

Localiza Insurance Coverage Rates:

Daily Rate R$ 34 (R$ 25+ R$ 9 extended third party coverage)

Deductible R$ 2000 (rented car) and R$ 1000 for the third party vehicle

Additional Authorized Driver Charge R$ 3 per day



fortaleza rent a car 01Hertz Insurance Options:


Loss Damage Waiver - LDW - is not
insurance, it reduces the customer’s
< responsibility.

If LDW is declined, the customer will
be responsible for any damage to the
Hertz vehicle up to full value of the
vehicle.

With the purchase of the LDW, the
customer will have a non-waivable
excess of R$ 500 for reservations for
a Compact Four Door and smaller and
R$1,000 for reservations on Intermediate Wagon Manual with Air and above.

A police report is must be provided in the event of an accident. Without 
a police report the customer will be responsible for up to the full value of the vehicle.

Theft Protection - TP - is included in the LDW. TP is a service which reduces the renter’s financial responsibility for loss of or damage to 
the Hertz vehicle due to theft, attempted theft, or vandalism.

Basic insurance includes limited coverage to persons other than the 
driver and on property damage to anything other than the Hertz vehicle.

Maximum coverage on Public Liability R$ 35,000.00

Hertz Insurance Coverage Rates:

Daily Rate R$ 31 (limited third party coverage included)

Deductible R$ 500 (rented car) and third party vehicles

Additional Driver Fee - $ 2.00 per day, per Additional Driver.

Comparing Daily Rate Totals

(Includes Daily Rental for Vehicle, Insurance and a 10% Service Charge added by both companies).

Localiza Class A Car with unlimited mileage and insurance (third party incl.) R$ 135 (7days ore more) R$ 119

Hertz Class A Car with unlimited mileage and insurance (third party incl.) Weekdays R$ 99.82 Weekend R$ 88.72

Localiza Class C Car with unlimited mileage and insurance (third party incl.) R$ 173 (7days ore more) R$ 152

Hertz Class C4 Car with unlimited mileage and insurance (third party incl.) Weekend/ Weekday R$ 120

Rates and company policies are subject to change. Check with these Fortaleza Rent A Car Companies for special rates or any changes in company policy!

Choosing A Fortaleza Rent A Car Company
What you need to know before Choosing a Fortaleza Rent A Car Company. Rates, Contracts,Insurance Coverage (deductibles), Service, 
Vehicle Availability and more.... 

The Fortaleza Car Hire Check List
Things to do and remember before driving off in a Rent-A-Car!




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